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> How do you play hardball with the folks who own the playing > field? Its simple. BigCos pay millions every year just to maintain their brand and corporate image. All one has to do is raise enough ruckus for long enough time to attract the media. As soon as bad press against BigCos starts rolling, its a simple choice for the BigCos: immediate and persistent damage on their corporate image versus some far off and iffy revenue projection. Don Park
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