• From: "Michael Kay" <mike@s...>
• To: "'Costello, Roger L.'" <costello@m...>,<xml-dev@l...>
• Date: Wed, 5 Mar 2008 12:39:32 -0000

> "Search engines look for semantic markup with a high ratio of 
> content to code." [Building Findable Websites by Aarron Walter]
> 
> For example, this is not good design:

Search engines are not looking for good design, they are looking for useful
content.

If you want to design your pages to game the search engines, then by all
means do so, but don't call that "good design".

Michael Kay
http://www.saxonica.com/

• References:
  • "Maximize the ratio of content to markup" What's the underlying principle?
    • From: "Costello, Roger L." <costello@m...>