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Hi Folks,
Yesterday I read this:
"Search engines look for semantic markup with a high ratio of content
to code." [Building Findable Websites by Aarron Walter]
For example, this is not good design:
<div>
<div id="Main">
<p>Hello World</p>
</div>
</div>
The outer div is providing no benefit. It can be more simply expressed
as:
<div id="Main">
<p>Hello World</p>
</div>
The later version provides a higher ratio of content to code (tags).
And from the quote above, search engines rank higher documents with a
higher ratio of content to code.
What is the underlying principle? Why do search engines prefer
documents with a higher ratio of content to markup?
Can the principle be applied to XML data design?
For example,
This is not good design:
<Author>
<Name>Paul McCartney</Name>
</Author>
The Name element is providing no benefit. It can be more simply
expressed as:
<Author>Paul McCartney</Author>
The later version provides a higher ratio of content to code (tags).
What do you think? Is there a principle of data design being
illustrated here? Can you articulate the principle?
/Roger
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