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RE: Wrapping Scripted Media in RSS: Secure?

• To: 'Ken North' <kennorth@s...>, xml-dev@l...
• Subject: RE: Wrapping Scripted Media in RSS: Secure?
• From: "Bullard, Claude L (Len)" <len.bullard@i...>
• Date: Tue, 27 Sep 2005 13:31:38 -0500

Yes.  They have to be able to do with blogs and other 
publish/subscribe models what cnet.com, yahoo, cnn, etc. 
do with ads.  And of course, the browser blocks them. 
Given the 'radar gun vs radar detector' arms race this 
creates, one wonders what the long term ad revenue market 
really is.  The way to keep ads in content is to PUT 
them in the content the old fashioned way (like a newspaper).

I wonder if, with IP protection but without content distribution 
rights protection, is it possible to corner any information technology 
market that is fielded on the WWW for longer than a development 
cycle?  CNN sells it but Microsoft and Mozilla block it.  And who is 
paying for the non-viewed ads and why?

Google says they want to manage all of the world's information.
So along the way, Google has to manage to take over the USPTO. 
Maybe that's the secret plan:  "... and once I have knowledge 
of computers, I shall BE the Supreme Being" - Time Bandits. 

That makes Google pretty evil by most standards of free 
expression.  Keep in mind, these are the guys that put the 
kibosh on Cnet interviews once Cnet used Google search to 
find the publicly available facts about the Google honcho 
that Google has been freely providing about all of their 
competitors and anyone else.  But hey, they're NOT evil; 
just punitive.

When the Luftwaffe began to punitively bomb London, they 
gave the RAF the time they needed to rebuild.  For the 
last ten years, it's been popular to bomb Microsoft. 

Now...

len


From: Ken North [mailto:kennorth@s...]

Google's patent application tells us they want to corner the market on RSS
ad
insertion. It would be no surprise if they had plans to accommodate Flash
ads,
for example.

The brain trust at Google apparently has a vision of information retrieval
that's centered on RSS and the search engine -- with databases, RDF and
semantic
web technologies destined to fade into the sunset.

If your vision is that RSS becomes the center of the information retrieval
universe, you probably have revenue projections for RSS advertising that
influence your thinking about active content in RSS feeds.

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