RE: The Cognitive Style of PowerPoint
The same thing happens with poetry. There are all sorts of claims to rules, but they're really just styles. "rules" are there for the greyhairs to suppress the upncoming. As I have been what might be loosely termed a performance poet who tries to "deliver" abstract poetry, it seems to me that "content" at that particular point of presentation is liquid. receptiveness differs and no what content you put up, people come away with different callbacks of what you've presented. Writing words on OHP slides may seem to give comfort to the presenter (Ah yes, look, it's in concrete blacknwhite!), but even this can be treacherous. Keeping the ideas in the presentation simple seems to me to be a reasonable approach. Details are for absorption in quietness. Roger. "Bullard, Claude L (Len)" To: "'Liam Quin'" <liam@w...>, "'xml-dev@l...'" <clbullar@i... <xml-dev@l...> m> cc: Subject: RE: The Cognitive Style of PowerPoint 18/12/2003 14:53 Like normative rules for rock or highway guidance systems that drive the car for you, what fun is that? There is an unavoidable tension between what the artist wants to create and what the audience wants to experience. The artist wants freedom to explore their own emotions and the audience wants the artist to explore the emotions of the audience. Between them is the currency of appreciation but new and completely different is hard to appreciate. Given that, a mediocre artist can do very well but a mediocre audience is the death of the art so even if recognizable styles emerge and prosper, normative rules kill the evolution of the art. Art does not need rules to be broken, but styles to be learned, applied, evolved, thrown away, and to reemerge cyclically when the audience or the artist tires of an extreme which has become the new norm. This tension gets a lot worse when rule makers enter the auditorium, counting beats, checking volumes, sneering at instruments, commenting authoritatively on the act. The mediocrity forces the creativity back into the woodshed where the next generation discovers 'new and different' that is really the aging impoverished hiding from the critics until they die of arthritic thought or a blandness that made themselves uninteresting. Tufte isn't wrong; he is bland. Style matters. "Won't get fooled again." Why do the Outkasts have the Number One hit this season? len (grateful for the Outkasts) From: Liam Quin [mailto:liam@w...] On Thu, Dec 18, 2003 at 02:36:35PM +1100, Rick Jelliffe wrote: > Tufte and others who blanket say (if they actually do) that one display > form is always bad (or always good) are talking through their hats. In the three Turfte books I've read, there are no such statements. Instead, he suggests that people learn how to present information in a very wide array of formats, but with an emphasis on clarity. I have a lot of respect for his writing. In typography and graphic design, as well as i nother forms of communication, one needs to understand how "the rules" work before one can use them and "break" them - they are really guidelines, tools for us to use. ----------------------------------------------------------------- The xml-dev list is sponsored by XML.org <http://www.xml.org>, an initiative of OASIS <http://www.oasis-open.org> The list archives are at http://lists.xml.org/archives/xml-dev/ To subscribe or unsubscribe from this list use the subscription manager: <http://lists.xml.org/ob/adm.pl>
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