RE: The Cognitive Style of PowerPoint
That's the general truth of perception for humans. Marketing pros use this coupled with demographics. Some semiotics sites take this up specifically as part of message exchange analysis. HumanML works by abstracting away all of the property types that shape the perception and encoding (in the Mally sense) of a 'human' communication where the human is a Mally abstract type. Only lately did I find Mally, but the distinctions are illuminating. I suspect that had he not later become a National Socialist, we would hear more about his work, but that is also a property of messaging: the irrelevant or distracting aspects of a source. http://mally.stanford.edu/distinction.html The tool absolutely shapes the way we think about topics, but moreover, the communication exchange itself and in any system that includes feedback, is an important mechanism to analyse since it can be a powerful source of miscommunication or serendipity. Do you think cave drawings would be more informative if the cave man could have rendered them in 3D or even good 2D perspective? Would they be better art? Is it useful or informative to separate the artistic aspects from the informative aspects? Is it misleading to do that? IMO, style counts and what is achievable in style is very much related to the tool. Otherwise, wah-wah pedals wouldn't exist. len From: Jonathan Robie [mailto:jonathan.robie@d...] I think of cognitive style as the way in which a person perceives available information, which affects teaching and learning. David Shapiro, in Neurotic Styles, gives an example something like this: suppose a conductor, a recording engineer, a music historian, a composer, and a flute player are all listening to the same recording of the Brandenburg Concerto #2. They may be hearing very different aspects of the performance. In the book, he goes on to describe how neurotic styles of information processing can lead people to experiencing very different realities.
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