• To: "'Matthew Gertner'" <matthew.gertner@s...>,"'John Cowan'" <jcowan@r...>
• Subject: RE: Do Names Matter?
• From: "Michael Kay" <michael.h.kay@n...>
• Date: Fri, 22 Mar 2002 14:03:52 -0330
• Cc: <xml-dev@l...>
• Importance: Normal
• In-reply-to: <DC1124C4368AA9438D9DEC34ECB6F162013EB76B@o...>
• Reply-to: <michael.h.kay@n...>

> <tongue in="cheek">Consider the Mac, which is a clear
> exception to the 80/20
> rule (being the product of a perfectionist design team), but still
> mattered/matters in any number of tangible ways, doubtless
> due to its cool name.</tongue>

Only because we've got used to it. When it first came out the image (at
least in the UK) was of cheap plastic raincoats on damp days at the seaside.

>In all seriousness I do believe that names matter.

A good name won't save a lousy product and a bad name won't kill a good one.
There's a very successful trucking company in Europe that trades under the
name "Norbert Dentressangle".

Michael Kay
Software AG
home: Michael.H.Kay@n...
work: Michael.Kay@s...

• References:
  • Do Names Matter?
    • From: Matthew Gertner <matthew.gertner@s...>

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