RE: Do Names Matter?
> <tongue in="cheek">Consider the Mac, which is a clear > exception to the 80/20 > rule (being the product of a perfectionist design team), but still > mattered/matters in any number of tangible ways, doubtless > due to its cool name.</tongue> Only because we've got used to it. When it first came out the image (at least in the UK) was of cheap plastic raincoats on damp days at the seaside. >In all seriousness I do believe that names matter. A good name won't save a lousy product and a bad name won't kill a good one. There's a very successful trucking company in Europe that trades under the name "Norbert Dentressangle". Michael Kay Software AG home: Michael.H.Kay@n... work: Michael.Kay@s...
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