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Re: Marketing XML?

• From: Edd Dumbill <edd@u...>
• To: Darryn Sneller <dgsneller@y...>
• Date: Tue, 27 Feb 2001 10:42:30 +0000

On Sun, Feb 25, 2001 at 03:50:34PM -0800, Darryn Sneller wrote:
> Hi,
>   Can anyone tell me if there is such a thing as
> 'Marketing XML'? 

Oh yes, most of it is.

> I recently came across Workflow XML
> and now I'm trying to find something similar for the
> area of marketing, if it's out there.

The best place to look for this kind of thing is Robin Cover's site,
search interface here <http://xml.coverpages.org/search>

I don't know of anything specifically marketing-oriented (I wonder how
such a thing can be codified!) but you might want to look at the various
customer profiling initiatives like CPEX <http://www.cpexchange.org/>.

-- Edd

• References:
  • XML DevCon Plenary talk on Infoset available in HTML
    • From: ht@c... (Henry S. Thompson)
  • Marketing XML?
    • From: Darryn Sneller <dgsneller@y...>

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