RE: template name in attributes

i have the xml:

<left>
    <box name="login"/>
    <box name="quicksearch"/>
    <box name="t_news"/>
    <box name="t_threads"/>
</left>

and the xsl:

<xsl:template match="left">
    <xsl:for-each select="box">
        <xsl:apply-templates select="@name"/>
    </xsl:for-each>
</xsl:template>

<xsl:template match="quicksearch">
   ...
</xsl:template>

why is the output only the value of the attribute not the template that
matches the value of the attribute?