[XML-DEV Mailing List Archive Home] [By Thread] [By Date] [Recent Entries] [Reply To This Message] Re: Wrapping Scripted Media in RSS: Secure?
Google's patent application tells us they want to corner the market on RSS ad insertion. It would be no surprise if they had plans to accommodate Flash ads, for example. The brain trust at Google apparently has a vision of information retrieval that's centered on RSS and the search engine -- with databases, RDF and semantic web technologies destined to fade into the sunset. If your vision is that RSS becomes the center of the information retrieval universe, you probably have revenue projections for RSS advertising that influence your thinking about active content in RSS feeds.
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