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RE: The Cognitive Style of PowerPoint


cognitive styles
That's the general truth of perception for humans.  
Marketing pros use this coupled with demographics. 
Some semiotics sites take this up specifically as 
part of message exchange analysis.  HumanML works 
by abstracting away all of the property types that 
shape the perception and encoding (in the Mally 
sense) of a 'human' communication where the human 
is a Mally abstract type.  Only lately did I 
find Mally, but the distinctions are illuminating. 
I suspect that had he not later become a National 
Socialist, we would hear more about his work, but 
that is also a property of messaging: the irrelevant 
or distracting aspects of a source.

http://mally.stanford.edu/distinction.html

The tool absolutely shapes the way we think about 
topics, but moreover, the communication exchange 
itself and in any system that includes feedback, 
is an important mechanism to analyse since it can 
be a powerful source of miscommunication or serendipity.

Do you think cave drawings would be more informative 
if the cave man could have rendered them in 3D or even 
good 2D perspective?  Would they be better art?  Is 
it useful or informative to separate the artistic 
aspects from the informative aspects?  Is it misleading 
to do that?  IMO, style counts and what is achievable 
in style is very much related to the tool.  Otherwise, 
wah-wah pedals wouldn't exist.

len

From: Jonathan Robie [mailto:jonathan.robie@d...]

I think of cognitive style as the way in which a person perceives available 
information, which affects teaching and learning.

David Shapiro, in Neurotic Styles, gives an example something like this: 
suppose a conductor, a recording engineer, a music historian, a composer, 
and a flute player are all listening to the same recording of the 
Brandenburg Concerto #2. They may be hearing very different aspects of the 
performance. In the book, he goes on to describe how neurotic styles of 
information processing can lead people to experiencing very different 
realities.

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